Bare Identity

"Thought leadership is not one-size-fits-all. It still has to be designed for the intended audience to be useful."

"To get beneath the surface of your prospects' problems, you need to discard your version of the problem and focus on a specific prospect type. In fact, the nature of the true problem is a better way of creating segments than relying on demographics alone. This is where a buyer synopsis can help. (Persona + Problem-to-Solution scenario)"

"New sales enablement tools help telesales see what “leads” look at when visiting the site, and can better inform subsequent conversations when used properly. Personally, I would call this “lead generation” but — because the activity may not produce qualified leads this quarter — marketers may see telesales helping to create a positive brand experience beyond building pipeline."

"While customer voice is useful for a great many things, when it comes to bringing focus to your unique benefits, marketers should recognize that VOC poses three major constraints:"

"But Owen was also very intentional about his communion with God. He said, "Friendship is most maintained and kept up by visits; and these, the more free and less occasioned by urgent business (see note 56) …" In other words, in the midst of all his academic and political and ecclesiastical labors he made many visits to his Friend, Jesus Christ."

"If you've got more projects than you can handle, take the ones you aren't actively working and put them somewhere else. Duh. I call it a backlog so the agile folks at work will know what I'm talking about, but in GTD parlance it's a Someday/Maybe list. Whatever you call it, it's the place you put the things that you're not ready or able to do right now."

"The key here: reps don’t get an email everytime a lead visits your Web site, but only when those leads meet a minimum threshold that you determine. SalesPro presents the scores – and the reasons behind the scores — along with account and buyer activity in an easy-to-read but information-rich format (see the Figure to check it out). "

"Flashcards Deluxe is an easy to use, yet powerful iPhone/iTouch flashcard app which you can use to study just about anything you want. I use this app for my own Chinese studies, and am constantly improving it to make it better for myself and others."

"Flashcards Deluxe is an easy to use, yet powerful iPhone/iTouch flashcard app which you can use to study just about anything you want. I use this app for my own Chinese studies, and am constantly improving it to make it better for myself and others."

"Flashcards Deluxe is an easy to use, yet powerful iPhone/iTouch flashcard app which you can use to study just about anything you want. I use this app for my own Chinese studies, and am constantly improving it to make it better for myself and others."

"The SPML standard—like all emerging standards—requires more work. More work is required to harmonize SPML with SAML. An optional “inetorgperson-like” user schema is required to promote greater SPML adoption (the OASIS Provisioning Services Technical Committee tried to create a standard user schema when developing SPML v2, but the members could not agree on one)."

"This package provides an abstraction layer on top of python-ldap. It offers a connection object with simplified methods for inserting, modifying, searching and deleting records in the LDAP directory tree. Failover/redundancy can be achieved by supplying connection data for more than one LDAP server."

"Convert bitmap images like JPEGs, GIFs and PNGs to the crisp, clean, scalable vector art of EPS, SVG, and PDF with the world's best auto-tracing software."

"But again, nothing can "solve" APT, since we're talking about determined humans with time and resources, who are out to achieve the specific goal of breaking into your organization."

"The concept of Pragmatic Data Security is that we start securing a single, well-defined data type, within a constrained scope. We then grow the scope until we reach our coverage objectives, before moving on to additional data types. Trying to protect, or even find, all of your sensitive information at once is just as unrealistic as thinking you can secure even one type of data everywhere it might be in your organization."

"Runtime = Overhead / (1 – {Time to process one hour of data})"

"To be effective, content marketing needs to be considered an active sport. Unless your content is designed to motivate additional activity in relation to a prospect's buying process needs, then it's not working hard enough for the money, time and effort invested to produce it."

"In May of 2009 I published a piece on the Data Breach Triangle, which is based on the fire triangle every Boy Scout and firefighter is intimately familiar with. For a fire to burn you need fuel, oxygen, and heat — take any single element away and there's no combustion. Extending that idea: to experience a data breach you need an exploit, data, and an egress route. If you block the attacker from getting in, don't leave them data to steal, or block the stolen data's outbound path, you can't have a successful breach."

"Perian is a free, open source QuickTime component that adds native support for many popular video formats."

"My general preference is to poll a distributed queue for work items. It's robust and allows your system to control it's own resource usage by determining when to poll. Otherwise you can easily be overwhelmed by fast pushers."

Here are a few places to look for that secret sauce that can source differentiated messaging:

• Your approach to solving your customers' problems.
• Your intellectual property – why you do what you do.
• Lose the Gobbledygook – go ahead, try plain English and see what happens.
• How do your customers' articulate the value they get from you?
• Your view of the future or what's next after today's problems are solved…
• Your employees' passion in working for you – why do they show up everyday?
• Get your products out of your messaging and look at what's left.

"Prior to joining UnboundID, Mr. Obianwu led Corporate Development for Troux Technologies, where he built strategic go-to-market alliances. Previously, he oversaw Business Development at BuildForge, which was acquired by IBM in 2006. Following the acquisition, Mr. Obianwu worked with the IBM Rational business development team to identify new growth markets and channels for the IBM Rational brand. He is a seasoned executive in enterprise software sales and strategy consulting, and holds a B.S. and an M.S. in Industrial Engineering from Stanford University."