"But Marketing hasn’t even begun to make this transition. They’re still in Dog & Pony Show + Branding glory days. Marketing must make the transition to supporting how we sell today. The problem with that for marketers is (sorry, marketers) they’ve always been more concerned about shooting that next commercial, or winning that next ad club award, than they have been about how to help sales move the ball down the field. It’s a new day. Sales organizations are the stars now and marketers need to be happy and find the honor in being the back stage crew."

"Almost all of their actions are driven by the search for more customers.
The reason this is a mistake is simple: it's expensive. Attracting a new customer costs far more than keeping an old one happy. Not only that, but an old customer is far more likely to bring you new people via word of mouth than someone who isn't even a customer yet."