I sat in on a strategy session this week with a company I am working with that is looking at entering a new vertical market. A VC moderated the session and shared his methodology for looking at potential new vertical markets and I thought I would share it because I LOVED it.

"Flemming’s use of Charles Manson as an example of Christianity is an obvious distortion of what Christianity actually is. It would be obviously ridiculous to say that, regardless of whether it is true, Christianity teaches white supremacy and homicide. Additionally, it would be incorrect to conclude that if Charles Manson, an admitted killer, claims to be a Christian, Christianity must be a lie or a failure. What Augustine means to show is that a proposition, or in this case a systematic faith, can be true regardless of how people respond to it or whether people even believe it."