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"What three questions can you ask on a web form or a tradeshow questionnaire that will quickly disqualify losers? A few loser leads in the salespeople's hands will tarnish all the rest of the leads. Give Sales only the good ones. As for the losers, we'll slam them into a marketing database, and send them a note once in awhile asking, "Are you still a loser? Yes or No?" (Your marketing writers may want to wordsmith that a little bit!)"
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