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Yup – this looks about right…
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"Many of my clients don't have content suited for all stages of the buying process. Some of them have lots of content, but are stumped about how to use it effectively. So they think they need to start from scratch. Sometimes this is true, but often there's no reason you need to reinvent the wheel. When it comes to designing nurturing and demand generation programs, it's smart to begin with your goals in mind."
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