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"When I talk about the content experience, I'm talking about the comprehensive experience over the long-term complex buying process. Do you think about that big picture view or are you still focused on one touch at a time?"
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"It was a bit easier to conduct win/loss calls when I did them alone in my role as a product marketer. I'd get the list of wins, losses, or inactive accounts and just try to catch people with a phone call. Many times I'd find that people were willing to talk to me at that moment, and if not, they almost always agreed to set up a specific time within the next few days. It was rare that anyone would say "no" to my request."
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