The Stepladder technique is a decision-making approach intended to facilitate group effectiveness by structuring the entry of members into a group.

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An inner circle is a little bit focus group and a little bit customer advisory board. It's a small group of coaches–advisors–who will give her the straight scoop without involving or affecting the rest of the company. This group represents a market and persona that is core to your product strategy.

"Take a look at your most recent customers and learn what problems they were solving when they selected your product. Make sure it's from their perspective." Some great advice on how to get started with a target campaign.

And while bandwidth is not a zero sum equation – it would be inaccurate to say that every minute spent talking about OO.o, for example, is a minute that isn’t spent talking about, oh, OpenSolaris – neither is attention infinite. And the more products that are maintained and talked about, the more diffuse the macro message.

Not that this is unique to Sun, of course; this is a frequent conversation we have with those of our customers with large, complicated product porfolios.

You need to be clear with yourself and your team about which one you're after, because they bring different costs, different benefits and different time frames.

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Helvetireader is a userscript that pares down Google Reader to what I consider to be the essentials. In particular, it's made for looking at feeds in the expanded view, using Keyboard Shortcuts instead of on-screen buttons. It’s not going to suit how everyone uses Google Reader, so you can take the CSS and personalise to your hearts content!

Advice on the site said: "Apple encourages the widespread use of multiple antivirus utilities so that virus programmers have more than one application to circumvent, thus making the whole virus writing process more difficult." Hrrmm… maybe it's time for me to move back to Gentoo… or is it Ubuntu these days?